Who is eligible to apply?

Early-stage startups who have an innovative technology and solution that can be applied to Automobile and Mobility sector and who fulfill the eligibility criteria listed above.

Can a single founder apply to the program?

Yes. We accept applications from solo founders.

I have two ideas? Can I submit two applications?

Each applicant must apply with a single idea.

If I have applied in the past, can I apply again?

Sure, but to improve your chances of selection do highlight any additional information of your progress since your previous application with specifics on how your idea can be applied to the Automobile and Mobility sector.

Applications are currently open. The last date to apply for Mobility Startup Incubation is 30th Sep 2020.

What stage should the startup be in to be eligible?

Early-stage startups that demonstrate the potential to innovate, implement and create impact in the innovation areas listed in ‘Who is it for?’ section.

What do you look for in an applicant?

Founders are required to be committed to their idea full-time and must demonstrate the ability and entrepreneurial mindset to build and grow an organisation. While we love to work with startups with existing traction and customers, it is not a prerequisite for acceptance into the program.

How much does it charge to participate in the program?

It is free of cost. The program is fully sponsored by NSRCEL and Maruti Suzuki.

Where will the program take place?

All the activities related to Pre-incubation & Incubation will be conducted online.

Do I need to be present for the entire duration of the program?

We recommend that at least one of the founders attend the sessions and activities organised as part of pre-incubation and Incubation, to benefit from the sessions and workshops designed specifically for the program.

How long is the program for?

Pre-incubation is for a period of 3 months and Incubation is for a period of 6 months.

What is the pre-incubation program like?

Startups selected for the 3 month program will get invites to attend virtual workshops, one-on-one mentoring sessions, masterclasses designed for Mobility startups, peer-peer learning activities and other networking sessions with our network of advisors and community of founders.

Pre-incubation will help us understand your venture better in terms of your business model, your strengths, challenges, and areas where support is required while you experience the NSRCEL’s way of engagement. Mentoring Interactions, workshops, sessions and events from NSRCEL and Maruti Suzuki can help to take your startup to the next level by building more clarity and being customer-focused.

When will the pre-incubation start?

The pre-incubation period will commence in the 1st week of November. We will update you with the calendar shortly.

Who can attend? How many members can attend the program?

2 members including the founder can attend the program.

How much equity does NSRCEL or Maruti Suzuki take from my startup?

Neither NSRCEL nor Maruti Suzuki take any equity from the ventures,which are part of this program.

What happens after the pre-incubation phase?

At the end of the pre-incubation phase that goes on for 3 months, startups will have to pitch their products/strategies/ideas to the panel to get incubated and receive funding support. These shortlisted startups will move onto the second phase i.e. the Incubation phase for the next 6 months.

Will I receive funding?

There is no funding support given to any startups during pre-incubation. Shortlisted ventures will enter a 6-month incubation program. Winning startup(s) get a paid POC with Maruti Suzuki, and may become a Business Partner to Maruti Suzuki.

MS Innovation

Our Programs

Home Nurture

Innovate solutions by collaborating with
startups and co-creating a newer tomorrow.

about us

ABOUT NURTURE PROGRAM

Q: What is the selection process?

After reviewing your application, promising candidates will be invited for an online interview. During this time you will be asked to pitch to the panel from NSRCEL and Maruti Suzuki, so we can better understand the solution you have to offer and what you are seeking from the Mobility Startup Incubation.

A Maruti Suzuki Innovation initiative in collaboration with IIM Calcutta Innovation Park aimed at idea stage startups exclusively from East, North-east and Central India. Areas of focus are mobility, technology, social entrepreneurship, community service, skill development, road safety, sustainability and other solutions complementing the mobility space

Cash Grants
Access to industry experts
Mentoring and networking
Co-branded certificate from Maruti Suzuki & IIMCIP
Opportunity for Integration to other Maruti Suzuki Innovation Programs

COHORTS

Maruti Suzuki Nurture aims to support idea stage startups that strive to make a difference in mobility, sustainability, social entrepreneurship and CSR. The winners of Grand Idea Hunt get an opportunity to visit Maruti Suzuki manufacturing facility, interact with industry experts and get an opportunity to get integrated in other Maruti Suzuki Innovation programs.

Cohort 1

23Sep 2022

MoU signing between Maruti Suzuki and IIM Calcutta Innovation Park

maruti suzuki nurture

Program Structure

Nurture aims to identify idea startups that are advancing in the field of mobility, social welfare, sustainability, merchandising and areas that complement the mobility sector

Launch of application
Screening and evaluation of the applications
Regional Idea Hunt
Diagnostic study and mentoring sessions
Grand Idea Hunt
MSIL Factory visit

Integration to MSI programs
Onboarding as Business Partner

Read More

evaluation process

How it Works

Application and shortlisting
01
Startups are shortlisted.
Evaluation
02
A detailed evaluation for the startups is conducted to better understand their business structure and market position.
The first pitch
03
Shortlisted startups pitch their idea to MSIL and IIM Calcutta Innovation Park as per their registered region.
Grand Idea Hunt and MSIL Factory Visit
04
All the regional winners will pitch to MSIL and IIMCIP in the grand idea hunt. The winners will get an opportunity to visit MSIL manufacturing facility.
Mentoring
05
The startups are mentored by industry experts for the way forward.
Integration to Maruti Suzuki Innovation programs
06
The winners stand a chance to get integrated into Maruti Suzuki Innovation programs wherein they get a chance to win paid POC.

inviting application

WHO CAN APPLY?

Mobility and related solutions

Social Entrepreneurship

Community Service

Skill Development

Road safety

Sustainability tech

Merchandise

Manufacturing

ELIGIBILITY CRITERIA

The applicant must be citizen of India
Startup should have minimum viable product
Startup registered under Indian Jurisdiction
Individuals having an idea

about us

MOBILITY STARTUPS FUELLED BY IIM CALCUTTA INNOVATION PARK

IIM Calcutta Innovation park was set under the aegis of IIM Calcutta as a section 8 company to promote entrepreneurship and innovation. It is recognized as a Technology Business Incubator (TBI) by the National Science and Technology Entrepreneurship Technology Board (NSTEDB) under the aegis of the Department of the Science and Technology (DST), Government of India.

our

mentors

Aditya Aggarwal

Executive VP Maruti Suzuki India Limited

Devasis Gupta

Mentor- IIM Calcutta Innovation Park

Rajesh Uppal

Rohan Chhatwal

Head, Innovation CoE Maruti Suzuki India Limited

Subhrangshu Sanyal

CEO- IIM Calcutta Innovation Park

Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.

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our

partners

With an objective to build a strong innovation ecosystem, we have set up strategic collaborations with like-minded partners to offer host of benefits and support to participating startups.

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our

PICTURE GALLERY

frequently asked

questions

What is Maruti Suzuki Nurture?

Maruti Suzuki nurture is a pre-incubation program to source and nurture very early stage startups.

What stage a startup should be in to be eligible?

To be eligible to participate, the startup should have a minimum viable product.

If I have applied in the past, then can I apply again?

You can apply again. However, do highlight the growth since the last application for better outcome.

What is the selection process?

Post application, the startups will be shortlisted as per their relevance to the focus areas. These shortlisted startups will appear for the regional startup pitch and the winners of regional round will move forward for the grand finale.

What is the field of startup?

The startups can cater to the areas of mobility-tech, sustainability, merchandising, road safety, skill development, community service, social welfare and areas complementing the above areas.

Can I apply if I am not from the given region?

You can apply provided you are offering services in India.

Is there any participation fee?

There is no participation fee.

What is the program duration?

This program is a 9-month long program.

View More

about us

ABOUT NURTURE PROGRAM

COHORTS

maruti suzuki nurture

Program Structure

evaluation process

How it Works

Application and shortlisting

Evaluation

The first pitch

Grand Idea Hunt and MSIL Factory Visit

Mentoring

Integration to Maruti Suzuki Innovation programs

inviting application

WHO CAN APPLY?

ELIGIBILITY CRITERIA

register your startup

about us

MOBILITY STARTUPS FUELLED BY IIM CALCUTTA INNOVATION PARK

our

mentors

Aditya Aggarwal

Devasis Gupta

Rajesh Uppal

Rohan Chhatwal

Subhrangshu Sanyal

our

partners

our

PICTURE GALLERY

frequently asked

questions

What is Maruti Suzuki Nurture?

What stage a startup should be in to be eligible?

If I have applied in the past, then can I apply again?

What is the selection process?

What is the field of startup?

Can I apply if I am not from the given region?

Is there any participation fee?

What is the program duration?