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About

Maruti Suzuki Nurture

Maruti Suzuki Nurture aims to support early-stage startups that are working in the domain of mobility convenience/assistance, core manufacturing and operations, AI, digital & enterprise solutions, tech in mobility, sustainable products/accessories or social impact. The winners of Grand Finale get an opportunity for a funded proof of concept, visit Maruti Suzuki manufacturing facility, mentoring and much more.
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Opportunity for paid Proof of Concept
Opportunity for paid Proof of Concept
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Maruti Suzuki Factory Visit
Maruti Suzuki Factory Visit
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Cash Rewards
Cash Rewards
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Mentorship
Mentorship
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Access to industry
Access to industry
Participants

Cohorts

Maruti Suzuki Nurture aims to support early-stage startups that are working in the domain of mobility convenience/assistance, core manufacturing and operations, AI, digital & enterprise solutions, tech in mobility, sustainable products/accessories or social impact. The winners of Grand Finale get an opportunity for a funded proof of concept, visit Maruti Suzuki manufacturing facility.
4 Oct'24
Nurture Cohort 2 Grand Idea Hunt
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Cohort 3
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Cohort 2
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Cohort 1
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Maruti Suzuki Nurture

Program Structure

Application
Evaluation and shortlisting
Regional Pitches
Mentoring & Industry Connect
Grand Finale
Winner Gratification

Evaluation Process

How it Works

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Application

Apply on the IIM Calcutta Innovation Park’s website sharing your innovative solutions with us.

Evaluation and shortlisting

Once the application for startup has been submitted, mentors from IIM Calcutta Innovation Park and Maruti Suzuki jointly evaluate your startup. Selected few startups then move forward to the regional pitch rounds.

Regional Pitches

Selected startups pitch to the senior management of IIM Calcutta Innovation Park and Maruti Suzuki at the in-person regional pitch rounds held in different cities. Winners of each regional pitch round then move to the Grand Finale.

Mentoring & Industry Connect

All the regional round winners get opportunity for mentoring from the IIM Calcutta Innovation Park’s mentors. They also get to interact with automotive industry experts, work on innovative use cases and prepare a boardroom solution for the Grand Finale.

Grand Finale

After multiple hours of mentoring and solution refinement, the finalists then pitch their boardroom solutions to the senior leadership of IIM Calcutta Innovation Park and Maruti Suzuki.

Winner Gratification

The winners of Nurture Cohort are announced at the Grand Finale. They are eligible for benefits like cash rewards, guided plant visit, Japan Immersion, industry connects, Maruti Suzuki ecosystem connects and much more.

Inviting Application

Who Can Apply

Eligibility Criteria

Founder teams with conviction, early validation, and the appetite to solve meaningful industry problems.
  • Startup must be registered in India or should have an office in India
  • Applicant must be a resident of India
  • Startup should at least have a Minimum Viable Product (MVP)
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  • MOBILITY CONVENIENCE/ ASSISTANCE

  • CORE MANUFACTURING & OPERATIONS

  • AI, DIGITAL & ENTERPRISE SOLUTIONS

  • TECH IN MOBILITY

  • SUSTAINABLE PRODUCTS/ACCESSORIES

  • SOCIAL IMPACT

Rural-Mobility

Rural Mobility

SOCIAL IMPACT
Skill-Development

Skill Development

SOCIAL IMPACT
Ecofriendly-Packaging

Ecofriendly Packaging

SUSTAINABLE PRODUCTS/ACCESSORIES
Sustainable-Fuels

Sustainable Fuels

SUSTAINABLE PRODUCTS/ACCESSORIES
Eco-friendly Plastic Alternatives

Eco-friendly Plastic Alternatives

SUSTAINABLE PRODUCTS/ACCESSORIES
Eco-friendly Car Accessories

Eco-friendly Car Accessories

SUSTAINABLE PRODUCTS/ACCESSORIES
Inclusive Mobility

Inclusive Mobility

MOBILITY CONVENIENCE/ ASSISTANCE
Last-mile-Mobility

Last-mile Mobility

MOBILITY CONVENIENCE/ ASSISTANCE
Road-Safety

Road Safety

MOBILITY CONVENIENCE/ ASSISTANCE
Smart-Parking

Smart Parking

MOBILITY CONVENIENCE/ ASSISTANCE
Connected-Mobility

Connected Mobility

MOBILITY CONVENIENCE/ ASSISTANCE
Logistics

Logistics

MOBILITY CONVENIENCE/ ASSISTANCE
EV-Infrasturcture-Tech

EV Infrasturcture Tech

MOBILITY CONVENIENCE/ ASSISTANCE
ADAS

ADAS

TECH IN MOBILITY
Autonomous Mobility

Autonomous Mobility

TECH IN MOBILITY
Traffic Management

Traffic Management

TECH IN MOBILITY
Route-Planning

Route Planning

TECH IN MOBILITY
AI-Assistance

AI Assistance

TECH IN MOBILITY
Process-Automation

Process Automation & Optimization

CORE MANUFACTURING & OPERATIONS
Quality Inspection

Quality Inspection

CORE MANUFACTURING & OPERATIONS
Industrial-loT

Industrial loT

CORE MANUFACTURING & OPERATIONS
Industrial-safety

Industrial Safety

CORE MANUFACTURING & OPERATIONS
Supply-Chain-Optimization

Supply Chain Optimization

CORE MANUFACTURING & OPERATIONS
Process Digitization

Process Digitization

CORE MANUFACTURING & OPERATIONS
Gen AI

Gen AI

AI, DIGITAL & ENTERPRISE SOLUTIONS
Agentic-AI

Agentic AI

AI, DIGITAL & ENTERPRISE SOLUTIONS
Computer Vision

Computer Vision

AI, DIGITAL & ENTERPRISE SOLUTIONS
Cybersecurity

Cybersecurity

AI, DIGITAL & ENTERPRISE SOLUTIONS
Vigilance

Vigilance

AI, DIGITAL & ENTERPRISE SOLUTIONS
Customer Experience

Customer Experience

AI, DIGITAL & ENTERPRISE SOLUTIONS
Marketing Tech

Marketing Tech

AI, DIGITAL & ENTERPRISE SOLUTIONS
About Us

Mobility Startups Fuelled by IIM Calcutta Innovation Park

IIM Calcutta Innovation park was set under the aegis of IIM Calcutta as a section 8 company to promote entrepreneurship and innovation. It is recognized as a Technology Business Incubator (TBI) by the National Science and Technology Entrepreneurship Technology Board (NSTEDB) under the aegis of the Department of the Science and Technology (DST), Government of India.
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Innovation Park Alt
Collaborations

Our Partners

With an objective to build a strong innovation ecosystem, we have set up strategic collaborations with like-minded partners to offer host of benefits and support to participating startups.
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Frequently Asked Questions

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What is Maruti Suzuki Nurture?

Maruti Suzuki Nurture is a joint initiative of Maruti Suzuki Innovation & IIM Calcutta Innovation Park for early-stage startups to co-create innovative solutions.

What stage a startup should be in to be eligible?

The startup should be registered or have an office in India and the applicant must be a resident of India. The startup should at least have a Minimum Viable Product (MVP).

What is the selection process?

After the startup has submitted their application, they are evaluated jointly by IIMCIP and Maruti Suzuki mentors on solution quality, readiness, and fitment with MSIL. Selected startups participate in the Regional Pitch rounds, and the winners from these rounds advance to the Grand Finale.

Is there any participation fee?

There is no participation fee.

What is the program duration?

The duration of this program is 6 months.

What is the field of startup?

Startups working in the domain of mobility convenience/assistance, core manufacturing and operations, AI, digital & enterprise solutions, tech in mobility, sustainable products/accessories or social impact are invited to apply.

Can I apply if I am not from the given region?

You can apply provided you are offering services in India.
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