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About

Maruti Suzuki Nurture

Maruti Suzuki Nurture is a joint initiative of Maruti Suzuki and IIM Calcutta Innovation Park for very early-stage startups. Through this initiative, we aim to collaborate with the innovation startups in the eastern, northeastern and central India that are working in the domain of social impact, sustainability, enterprise and manufacturing, mobility tech, mobility convenience and related solutions.
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Integration-to-other-Innovation-program
Integration to other Innovation program
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Maruti Suzuki and IIMCIP co-branded certificates
Maruti Suzuki and IIMCIP co-branded certificates
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A guided visit to Maruti Suzuki's manufacturing facility
A guided visit to Maruti Suzuki's manufacturing facility
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Opportunity for paid PoC
Opportunity for paid PoC
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Access of Maruti Suzuki's ecosystem and Alumni network
Access of Maruti Suzuki's ecosystem and Alumni network
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Opportunity for Japan Immersion
Opportunity for Japan Immersion
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Mentoring support from industry experts
Mentoring support from industry experts
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Cash Rewards worth INR 13Lacs
Cash Rewards worth INR 13Lacs
Participants

Cohorts

Maruti Suzuki Nurture aims to support very early-stage startups that are working in the domain of social impact, sustainability, enterprise and manufacturing, mobility tech, mobility convenience and related solutions. The winners of Grand Idea Hunt get an opportunity to visit Maruti Suzuki manufacturing facility, interact with industry experts and get an opportunity to go to market with Maruti Suzuki.
4 Oct'24
Nurture Cohort 2 Grand Idea Hunt
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Cohort 2
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Cohort 1
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Maruti Suzuki Nurture

Program Structure

Launch of application
Screening and evaluation of the applications
Regional Idea Hunt
Mentoring and Guidance
Grand Idea Hunt
MSIL Factory visit
PoC Exploration
GTM and Business Partner Onboarding

Evaluation Process

How it Works

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Application and shortlisting

Application and shortlisting

Apply on the IIM Calcutta Innovation Park’s website with your unique ideas and our mentors and industry experts will evaluate your startup application
Regional Idea Hunt

Regional Idea Hunt

The shortlisted startups pitch their refined solutions to the senior management of Maruti Suzuki and IIM Calcutta Innovation Park
Mentoring and guidance

Mentoring and guidance

To support your startup’s growth and help you make the best solution for the market, we provide curated mentoring sessions to the shortlisted startups of each regional Idea hunt
Grand Idea Hunt

Grand Idea Hunt

The winning startups of the regional idea hunts then pitch their solutions to the senior management of Maruti Suzuki and IIM Calcutta Innovation Park
Winner Gratification

Winner Gratification

The winners of Grand Idea Hunt are rewarded with cash grants and a guided visit to Maruti Suzuki manufacturing facility where they get an opportunity to interact with subject matter experts
PoC Opportunity exploration

PoC Opportunity exploration

Selected few startups basis their solution adaptability within Maruti Suzuki are either integrated in one of the Maruti Suzuki Innovation programs or get an opportunity to explore paid Proof of Concept (PoC)

Inviting Application

Who Can Apply

Eligibility Criteria

  • The applicant must be citizen of India
  • Should have a prototype ready
  • Startup registered under Indian Jurisdiction
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  • SOCIAL IMPACT

  • SUSTAINABLE PRODUCTS/ACCESSORIES

  • MOBILITY CONVENIENCE/ASSISTANCE

  • TECH IN MOBILITY

  • ENTERPRISE AND MANUFACTURING

Rural-Mobility

Rural Mobility

SOCIAL IMPACT
Rural-Development

Rural Development

SOCIAL IMPACT
Skill-Development

Skill Development

SOCIAL IMPACT
Community-Development

Community Development

SOCIAL IMPACT
Ecofriendly-Packaging

Ecofriendly Packaging

SUSTAINABLE PRODUCTS/ACCESSORIES
Sustainable-Fuels

Sustainable Fuels

SUSTAINABLE PRODUCTS/ACCESSORIES
Eco-friendly Plastic Alternatives

Eco-friendly Plastic Alternatives

SUSTAINABLE PRODUCTS/ACCESSORIES
Eco-friendly Car Accessories

Eco-friendly Car Accessories

SUSTAINABLE PRODUCTS/ACCESSORIES
Inclusive Mobility

Inclusive Mobility

MOBILITY CONVENIENCE/ASSISTANCE
Last-mile-Mobility

Last-mile Mobility

MOBILITY CONVENIENCE/ASSISTANCE
Road-Safety

Road Safety

MOBILITY CONVENIENCE/ASSISTANCE
Driver-Assistance

Driver Assistance

MOBILITY CONVENIENCE/ASSISTANCE
Smart-Parking

Smart Parking

MOBILITY CONVENIENCE/ASSISTANCE
Connected-Mobility

Connected Mobility

MOBILITY CONVENIENCE/ASSISTANCE
Logistics

Logistics

MOBILITY CONVENIENCE/ASSISTANCE
ADAS

ADAS

TECH IN MOBILITY
V2X

V2X

TECH IN MOBILITY
EV and EV Infrastructure

EV and EV Infrastructure

TECH IN MOBILITY
Autonomous Mobility

Autonomous Mobility

TECH IN MOBILITY
Traffic Management

Traffic Management

TECH IN MOBILITY
Route-Planning

Route Planning

TECH IN MOBILITY
AI-Assistance

AI Assistance

TECH IN MOBILITY
Process-Automation

Process Automation

ENTERPRISE AND MANUFACTURING
Process-Optimization

Process Optimization

ENTERPRISE AND MANUFACTURING
Quality-Inspection-Automation

Quality Inspection Automation

ENTERPRISE AND MANUFACTURING
Computer-Vision

Computer Vision

ENTERPRISE AND MANUFACTURING
Vigilance

Vigilance

ENTERPRISE AND MANUFACTURING
Industrial-Safety

Industrial Safety

ENTERPRISE AND MANUFACTURING
Cybersecurity

Cybersecurity

ENTERPRISE AND MANUFACTURING
Process-Digitization

Process Digitization

ENTERPRISE AND MANUFACTURING
Industrial-Io-T

Industrial IoT

ENTERPRISE AND MANUFACTURING
GenAI

GenAI

ENTERPRISE AND MANUFACTURING
Agentic-AI

Agentic AI

ENTERPRISE AND MANUFACTURING
About Us

Mobility Startups Fuelled by IIM Calcutta Innovation Park

IIM Calcutta Innovation park was set under the aegis of IIM Calcutta as a section 8 company to promote entrepreneurship and innovation. It is recognized as a Technology Business Incubator (TBI) by the National Science and Technology Entrepreneurship Technology Board (NSTEDB) under the aegis of the Department of the Science and Technology (DST), Government of India.
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Innovation Park Alt
Collaborations

Our Partners

With an objective to build a strong innovation ecosystem, we have set up strategic collaborations with like-minded partners to offer host of benefits and support to participating startups.
Discover More
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Frequently Asked Questions

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What is Maruti Suzuki Nurture?

Maruti Suzuki nurture is a pre-incubation program to source and nurture prototype very early startups

What stage a startup should be in to be eligible?

To be eligible to participate, the startup should have a prototype ready.

What is the selection process?

Post application, the startups will be shortlisted as per their relevance to the focus areas. These shortlisted startups will appear for the regional idea hunt and the winners of regional round will move forward for the Grand Idea Hunt.

What is the selection process?

Post application, the startups will be shortlisted as per their relevance to the focus areas. These shortlisted startups will appear for the regional startup pitch and the winners of regional round will move forward for the grand finale.

What is the field of startup?

Startups that are working in the domain of social impact, sustainability, enterprise and manufacturing, mobility tech, mobility convenience and related solutions.

Can I apply if I am not from the given region?

You can apply provided you are offering services in India.

Is there any participation fee?

There is no participation fee.

What is the program duration?

The duration of this program is 9 months.
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