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About Maruti Suzuki Accelerator Program

Maruti Suzuki Accelerator is an initiative to find technology driven, innovative and cutting-edge digital solutions in the mobility & automobile space, which have futuristic and customer-orientation. It offers the most conducive environment for fostering the growth of Automobile and Mobility startups and is dedicated towards driving the Indian Mobility space towards a more innovative future.

Driven by Maruti Suzuki, India’s No. 1 Automobile Brand and powered by most prominent Indo-Japanese seed fund and co-creation center, GHV Accelerator, MAIL or Mobility & Automobile Innovation Lab, is an initiative to find technology driven, innovative and cutting edge digital solutions in the mobility & automobile space, which are futuristic and customer-oriented.Maruti Suzuki MAIL seeks to create an ecosystem in India, which will provide the foundation for talent to thrive and make Innovation, a way of thinking. The key objective is to drive progressive thinking fueled by digital innovations and a commitment to bring the very best to Indian roads.

  • Cars - Maruti Suzuki Innovation

    Cars

  • co creation

    Co-creation

  • funding

    Funding

  • Japan Trip - Maruti Suzuki Innovation

    Japan Trip

  • mentorship for startup

    Mentorship

  • Paid POC - Maruti Suzuki Innovation

    Paid POC

COHORTS

New MD Sir photo - Maruti Suzuki Innovation
17Nov 2021

Key note address by Maruti Suzuki MD, Mr. Hisashi Takeuchi

our program structure

How It Works

Maruti Suzuki MAIL program is a leading corporate startup accelerator in India that offers the most favourable and encouraging environment for nurturing the growth of Automobile and Mobility startups. It is all about finding startups that have sustainable and inventive solutions which facilitate the growth of India’s Automobile and Mobility sector. The entire structure of Maruti Suzuki MAIL program has been designed to pay attention to the growth trajectory of startups that apply to the program

  • Opening of the application form
  • Screening and evaluation of the applications
  • Selection and onboarding
  • Orientation / Induction
  • Need Gap Mapping
  • Mentoring / Advisory Sessions
  • Product Assessment and Roadmap optimization
  • Mock Pitches / Industry Testing & Feedback
  • Access to Test Beds
  • Domain Experts and Industry Verticals Interaction
  • Business Pitch Assessment
  • Product Pitch / PoC plan assessment
  • Networking Sessions
  • Demo Day
  • Cohort Winners Announcement

evaluation process

SELECTING THE BEST FROM THE LOT

  • apply online

    Apply Online

    01

    Startups have to apply and register their organisations/ideas for our Maruti Suzuki Accelerator Program. Post this, the applications are screened for the next round.

  • incubation phase

    Demo Day

    04

    Participating startups can pitch and present their ideas to industry experts, helping nurture tie-ups with top brands for funding, and so on.

  • shortlisting

    Selection and Onboarding

    02

    After screening, startups with feasible, cost-effective and unique ideas will be selected for the program.

  • cohort winners announcement

    Cohort Winners Announcement

    05

    At the end, the winning startups would get an opportunity to do a Paid Proof of Concept (PoC) with Maruti Suzuki.

  • pre incubation phase

    Product Assessment and Roadmap Optimisation

    03

    After onboarding the startups, their products are assessed and a roadmap is defined to bring in innovative strategies to achieve the intended idea.

inviting application

Maruti Suzuki Accelerator Program

ELIGIBILITY CRITERIA
  • An Innovative and cutting edge solution
  • Stable customers and / or early revenues
  • Concrete business plan & First feasibility concepts
  • Understanding of the relevant market needs and potentials
  • Technology based solutions
  • Firm registered under Indian Jurisdiction
register your startup
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Maruti Suzuki Innovation - Ice Cube with Droplets

our

mentors

Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.

Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.

Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.

Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.

Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.

Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.

Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.

Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.

Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.

Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.

ice cube 1
ice cube 2

our

partners

With an objective to build a strong innovation ecosystem, we have set up strategic collaborations with like-minded partners to offer host of benefits and support to participating startups.

discover more

our

SHINING STARS

our

PICTURE GALLERY

Maruti Suzuki Innovation - Ice Cube with Droplets
Maruti Suzuki Innovation -  Ice Cube

frequently asked

questions

1.

What is the aim of Maruti Suzuki Accelerator Program?

Maruti Suzuki Accelerator Program is a unique program that focuses on the growth trajectory of technology-backed startups operating in mobility and automotive space. It provides a platform as well as an ideal environment to effect digital innovations, all the while extending mentorship and support that will accelerate their growth.

2.

Who can apply for Maruti Suzuki Accelerator Program?

Any startup with ideas that are innovative and cost-effective can apply for the Maruti Suzuki Accelerator Program. However, the applications go through a screening process and the ones that best fit the bill are shortlisted. Refer Focus Areas section for more details.

3.

How long is the program?

The duration of program is approximately 4 months.

4.

How does the application process work?

The application process starts with filling out the Online Application Form (Under the Apply Now section in the Accelerator Program for the Maruti Suzuki Innovation website). In the online application, you will need to introduce your product, the market you are operating in, your team, your business model, traction and roadmap to give us an adequate overview of your startup. Also, you might be asked about your potential use case with Maruti Suzuki. After the application is submitted, the Maruti Suzuki Innovation team screens and evaluates your application.

5.

How detailed should my application be?

Your application should be as detailed as needed for an outsider to understand your business concept and market opportunity, presented in form of a business plan. As evaluators, we love data and make decisions on growth KPIs. Regarding your application, we take decisions based on the information in the application form, pitch deck or videos provided by you.

6.

When will I get a reply?

The shortlisted candidates will be contacted once the applications are opened for the next Cohort.

7.

Can we still apply, if we have received prior funding?

Yes, of course. Please include details regarding past rounds of financing in your application.

8.

Do you only foster Automobile startups?

No. Maruti Suzuki Accelerator Program also supports startups with technologies, solutions or services that might be used in mobility & automobile space. Please mention in your application, on how you think your startup could contribute to this area.

9.

Do we have to be Indian Citizens?

No. But the startup should be registered under the INDIAN jurisdiction.

10.

Can I re-apply for the future cohorts, if not selected in a single cohort?

Yes, of course. Please include details regarding past rounds of participation into your application.

11.

Can a not-for-profit startup apply?

Yes, of course. Please mention in your application, how your startup can create a significant social impact.

12.

What is the cost of joining Maruti Suzuki Accelerator Program?

For Startups, participation in Maruti Suzuki Accelerator Program is free. Maruti Suzuki does not take any equity from the ventures, which are part of this program.