Published By: Innovation Fund
In an era where innovation drives growth and disruption is the new norm, Maruti Suzuki has taken a bold step to support India’s brightest entrepreneurial minds through the Maruti Suzuki Innovation Fund. As an industry-leading Innovation Fund, this strategic investment initiative is set to accelerate the transformation of the automotive and mobility landscape—empowering startups to scale and redefine the future of mobility in India. The fund distinctly focuses on supporting startup innovation and incentivizing solutions who have scaled with Maruti Suzuki Innovation Program.
Fuelling Startup Ambitions with Strategic Investments
The Maruti Suzuki Innovation Fund is more than just capital; it’s a partnership model aimed at guiding startups with game-changing ideas. By offering not just funding but also mentorship and access to a world-class cross border innovation ecosystem, the Fund targets startups in the pre-Series A or Series A rounds whose technologies includes (Digital Twin, AR/VR, Autonomous Mobility, Block Chain, Data Security, Advertisement, Artificial Intelligence, Big Data Analytics, Connected Car & Digital Solution) & have the potential to revolutionize the industry through novel startup innovation. All shortlisted startups must first showcase their ability and vision via one of Maruti Suzuki's programs—Nurture, Incubation, Accelerator, Mobility Challenge & Quest For Clean Air—and successfully complete a paid Proof of Concept (PoC), often developed within an internal or partner innovation environment.
Why the Innovation Fund Stands Out
What truly differentiates the Maruti Suzuki Innovation Fund is its holistic support system, making it more than just an innovation fund:
Mentorship from Industry Leaders :
Startups benefit from deep guidance and domain expertise from Maruti Suzuki’s senior leadership and technical experts.
Access to Resources :
Exclusive access to facilities, testbeds, and Maruti Suzuki’s extensive network—propels start-ups from pilot to market-ready status.
Collaborative Innovation :
The Fund looks for startups with solutions that not only align with mobility and automotive trends but also serve multiple customer segments and real-world industry challenges, making breakthroughs in the innovation in mobility industry segment.
Driving Real Impact: Success Stories
The Innovation Fund has already made notable investments in pioneering startups such as Amlgo Labs (specialized in data analytics, ML, and AI for decision-making) , Sociograph Solutions (with their AI-powered Dave.ai platform enhancing sales experiences across industries) and Ravity( bringing next-generation technology capabilities to the mobility and automotive value chain). These are just examples of how rigorous collaboration, strategic funding, and ongoing mentorship—often initiated in start-up settings—result in start-ups scaling faster and delivering industry-changing solutions in record time
Testimonials
“Our collaboration with Maruti Suzuki has proven to be fruitful, helping our company augment and scale up operations. Their mentorship and networking support enabled us to refine our offerings and accelerate growth.”
– Ajay Yadav, Founder, Amlgo Labs
“The continuous involvement and strategic guidance from the Innovation Fund were instrumental in overcoming challenges and seizing opportunities. They have truly been our partners.”
– Sriram P H, CEO, Sociograph Solutions
“It is an honour to be associated with an industry leader like Maruti Suzuki, whose name is synonymous with bringing personal mobility to millions in India as well as across the globe. An automobile major like Maruti Suzuki partnering with a startup speaks volumes about its forward-thinking mindset, humility, and openness to learn and collaborate to explore new ideas. With our excellence and expertise in AI, analytics and mobility, we are committed to upholding the trust Maruti Suzuki has placed in us. We believe that the high complementarity of our strengths: Maruti Suzuki’s scale of business and our agility and entrepreneurship, will further enhance customer experience and delight.”
– Mr. Vikas Rungta, Founder, Ravity Software Solutions Private Limited
Join the Movement: Who Can Apply?
If you are an Early-stage or Idea-stage Startup in the Pre-Series A or Series A rounds operating in the automotive or mobility sector, focused on startup innovation, with a refined solution that’s ready to scale, the Maruti Suzuki Innovation Fund wants to hear from you! Key eligibility criteria are participation in Maruti Suzuki Innovation program and successful completion of a PoC.
Conclusion
Maruti Suzuki Innovation Fund is committed to catalysing the next wave of Indian mobility start-ups—championing startup innovation and breakthroughs in the innovation ecosystem. If you are ready to accelerate your vision with the country’s automotive leader by your side, explore our programs and apply today. Together, we can drive innovation, deliver impact, and shape the future of mobility in India.