about us
MARUTI SUZUKI INNOVATION
Benefits of Maruti Suzuki Innovation -
![]()
Faster Go to market![]()
Refine Your offering with Maruti Suzuki Test Bed![]()
Win Paid Proof of Concept![]()
Attract Compelling Investments![]()
Network with industry experts
Journey So Far
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![automotive and mobility stratup evaluation]()
3000+
Startups Evaluated
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![automotive and mobility stratup engagement]()
84
Startups Engaged
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![automotive and mobility stratup pocs enable]()
39
POCs Enabled
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![active business partners]()
21
On boarded as
Business Partner
how do we support?
our programs
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![Nurture logo - Maruti Suzuki Innovation]()
A Maruti Suzuki Innovation initiative in collaboration with IIM Calcutta Innovation Park aimed at Idea stage startups exclusively from East, North-east and Central India
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![maruti suzuki incubation program for startups]()
In collaboration with the prestigious IIM Bangalore's Startup Incubator - NSRCEL, the Incubation Program focuses on Ideation and Prototyping with very early stage startups
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![maruti suzuki automobile innovation lab]()
Maruti Suzuki Accelerator Program creates an environment that nurtures & accelerates the growth of early-stage startups participating in the program
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![maruti suzuki mobility challenge]()
In Association with T-Hub, Mobility Challenge provides the mature Startups from around the world a platform to showcase there solutions and Go-To-Market faster with Maruti Suzuki
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![Maruti Suzuki fund - Maruti Suzuki Innovation]()
MSI Fund supports automotive startups that have the potential to stand apart & make a mark, by providing investments that help them scale faster
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At Its core
In Collaboration with the prestigious IIMCIP, the nurture program focuses on early idea stage startups
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Objective
Engage with startups from mobility, community service, social entrepreneurship, merchandise and all mobility tech related solutions.
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Stage Of Startup
Idea stage
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Program Duration
9 Months
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Stage Of Product
Initial prototype or MVP
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Funding stage
All
steps
HOW IT WORKS
Programs under the Maruti Suzuki Innovation umbrella are designed to provide a one-of-a-kind experience to the participants. Divided into five phases, these programs allow startups to showcase their capabilities, receive guidance from subject matter experts, and co-create solutions with Maruti Suzuki for the automotive industry.
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1
Opening & Evaluation
of Applications![opening & evaluation of applications]()
Post initial screening, startups with feasible, cost-effective and unique ideas that are best suited for the program are selected for the next phase.
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2
Access to
the Maruti Suzuki Innovation
ecosystem![maruti suzuki innovation ecosystem]()
Qualifying startups receive guidance from Maruti Suzuki domain experts, mentors associated with domestic & international startup ecosystems, recognition with nationwide PR and access to the largest automotive testbed in the country.
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3
Grand
Finale![grand finale]()
This is the main event where participants present their cutting-edge solutions co-created with Maruti Suzuki to a jury comprising of the company's top management.
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4
Proof
of Concept![proof of concept]()
The winners get an opportunity to do a paid Proof of Concept (POC) to refine their solution and make it scalable.
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5
Go -To
Market![go to market]()
At the end of the program, the startups stand a chance to Go-To-Market with Maruti Suzuki and execute their solutions in the market.
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our
partners
With an objective to build a strong innovation ecosystem, we have set up strategic collaborations with like-minded partners to offer host of benefits and support to participating startups.
discover more
our
mentors
Anoop N Menon
Principal, Investments, Chirate Ventures
Devasis Gupta
Mentor- IIM Calcutta Innovation Park
Dr. S. Rajagopalan
Founder Director at IIITB Innovations Centre
Dr. Tapan Sahoo
Executive Officer, Digital Enterprise, Maruti Suzuki India Limited
Krishna A
Former Non Exec. Chairmain at Bosch Indian Subsidiary
Malavika R Harita
Founder & CEO at Brand Circle
Manish Gupta
CEO & Co-Founder, Rezo.ai
Panneerselvam (PS)
CEO, MeitY Startup Hub
Pradeep Varadaraja Banavara
Former Product Head at Grab
Rajesh Uppal
Senior Executive Director (HR & IT), Maruti Suzuki India Limited
Rohan Chhatwal
Vice President, Innovation and Research Center, Maruti Suzuki India Limited
Sri Krishnan
Former Sr. Vice President at Bosch
Sridhar Pabbisetty
Founding Director at Kautilya School of Public Policy
Subhrangshu Sanyal
CEO- IIM Calcutta Innovation Park
Vargab Bakshi
Ex-Country Head, Shopify & WIX
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
our
SHINING STARS
frequently asked
questions
What is Maruti Suzuki Innovation?
Maruti Suzuki Innovation is an initiative started with an aim to drive open innovation by collaborating with startups and providing them with mentorship as well as access to Maruti Suzuki’s vast testbed and extensive domain expertise.
How does Maruti Suzuki Innovation Work?
The program is divided into five phases that allow participants to showcase their capabilities. Post initial screening, startups get access to Maruti Suzuki Innovation ecosystem to showcase a board room solution to top management on Demo Day. The winners get to do a paid POC with Maruti Suzuki and a chance to Go-To-Market together.
What all programs are there under Maruti Suzuki Innovation?
Maruti Suzuki Innovation comprises of the following programs –Pre-incubation Program (Maruti Suzuki Nurture), Incubation Program (Maruti Suzuki Incubation Program), Maruti Suzuki Accelerator Program, Mobility Challenge and an Innovation Fund, with each having its own specific objective and benefits that are extended to the participating startups.
Which program is best suited for your startup?
The programs are carefully designed to cater to the entire spectrum of startups in the ecosystem.
Pre-incubation(Nurture) Program—Early idea stage startups (Domestic)
Incubation Program—Idea Generation & Seed stage startups (Domestic)
Accelerator Program—Early & Growth Stage startups (Domestic & International)
Mobility Challenge—Mature Startups (Domestic & International)
Is it only meant for startups in the Automobile sector?
No. Maruti Suzuki Innovation also supports complementing startups with technologies, solutions and services that might be used in the mobility & automobile space. Please mention your application and how you think your startup could contribute to this sector.
Does Maruti Suzuki Innovation charge a fee for its programs or any equity fee is involved?
Application to Maruti Suzuki Programs is free. Additionally, all Maruti Suzuki Innovation programs are equity free. However, by completing a successful PoC in Innovation Program, you become eligible for applying to Maruti Suzuki Innovation Fund.
If a startup has applied in the past, can it apply again?
Sure, but to improve your chances of selection, do highlight any additional information of your progress since your previous application with specifics on how your idea can be applied to the Automobile and Mobility sector.
What do you look for in an applicant?
Founders are required to be committed to their idea full-time and must demonstrate the ability and entrepreneurial mindset to build and grow an organisation. While we love to work with startups with existing traction and customers, it is not a prerequisite for acceptance into any of the programs under Maruti Suzuki Innovation.
What do the startups get from the Maruti Suzuki Innovation ecosystem?
Qualifying startups receive guidance from Maruti Suzuki domain experts, mentors associated with domestic & international startup ecosystems, recognition with nationwide PR and access to the largest automotive testbed in the country. Also, the winning startups get to do a paid PoC with a chance of receiving funding support and going to market together.
