about us
MARUTI SUZUKI INNOVATION
Benefits of Maruti Suzuki Innovation -
Faster Go to market
Refine Your offering with Maruti Suzuki Test Bed
Win Paid Proof of Concept
Attract Compelling Investments
Network with industry experts
Journey So Far
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2000+
Startups Evaluated
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83
Startups Engaged
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32
POCs Enabled
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17
On boarded as
Business Partner
how do we support?
our programs
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In collaboration with the prestigious IIM Bangalore's Startup Incubator - NSRCEL, the Incubation Program focuses on Ideation and Prototyping with very early stage startups
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MAIL creates an environment that nurtures & accelerates the growth of early-stage startups participating in the program
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In Association with T-Hub, Mobility Challenge provides the mature Startups from around the world a platform to showcase there solutions and Go-To-Market faster with Maruti Suzuki
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MSI Fund supports automotive startups that have the potential to stand apart & make a mark, by providing investments that help them scale faster
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At Its core
In collaboration with the prestigious IIM Bangalore's Startup Incubator - NSRCEL, the Incubation Program focuses on Ideation and Prototyping with very early stage startups
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Objective
Engage in High-Risk Disruptive Technologies
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Stage Of Startup
Idea Stage/ Early Stage
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Program Duration
9 Months
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Stage Of Product
At Least MVP
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Funding stage
Boot Strapped,
50 Lacs to 1 Cr
steps
HOW IT WORKS
Programs under the Maruti Suzuki Innovation umbrella are designed to provide a one-of-a-kind experience to the participants. Divided into five phases, these programs allow startups to showcase their capabilities, receive guidance from subject matter experts, and co-create solutions with Maruti Suzuki for the automotive industry.
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1
Opening & Evaluation
of ApplicationsPost initial screening, startups with feasible, cost-effective and unique ideas that are best suited for the program are selected for the next phase.
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2
Access to
the Maruti Suzuki Innovation
ecosystemQualifying startups receive guidance from Maruti Suzuki domain experts, mentors associated with domestic & international startup ecosystems, recognition with nationwide PR and access to the largest automotive testbed in the country.
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3
Grand
FinaleThis is the main event where participants present their cutting-edge solutions co-created with Maruti Suzuki to a jury comprising of the company's top management.
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4
Proof
of ConceptThe winners get an opportunity to do a paid Proof of Concept (POC) to refine their solution and make it scalable.
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5
Go -To
MarketAt the end of the program, the startups stand a chance to Go-To-Market with Maruti Suzuki and execute their solutions in the market.
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our
partners
With an objective to build a strong innovation ecosystem, we have set up strategic collaborations with like-minded partners to offer host of benefits and support to participating startups.
discover more
our
mentors
Aditya Trivedi
Ex- Senior Director and Head, SAP Co - Innovation Lab
Ex- Senior Director and Head, SAP Co - Innovation Lab
Atul Arya
Head - Energy Systems, Panasonic India
Head - Energy Systems, Panasonic India
Dr. S. Rajagopalan
Founder Director at IIITB Innovations Centre
Founder Director at IIITB Innovations Centre
Dr. Tsutomu Tsuboi
General Manager Nagoya Electric Works Co Ltd., Japan
General Manager Nagoya Electric Works Co Ltd., Japan
Krishna A
Former Non Exec. Chairmain at Bosch Indian Subsidiary
Former Non Exec. Chairmain at Bosch Indian Subsidiary
Malavika R Harita
Founder & CEO at Brand Circle
Founder & CEO at Brand Circle
Manji Suzuki
Vice President, Innovation at Denso International
Vice President, Innovation at Denso International
Pradeep Varadaraja Banavara
Former Product Head at Grab
Former Product Head at Grab
Mr. Rajesh Uppal
CIO & Member Executive Board | HR, IT, Digital Enterprise, Education Training and Safety , Maruti Suzuki
CIO & Member Executive Board | HR, IT, Digital Enterprise, Education Training and Safety , Maruti Suzuki
Rakesh Yadav
CEO and Co-Founder AdGlobal360 India Private Limited
CEO and Co-Founder AdGlobal360 India Private Limited
Sridhar Pabbisetty
Founding Director at Kautilya School of Public Policy
Founding Director at Kautilya School of Public Policy
Sabuj Sengupta
National Creative & Digital Director Hakuhodo.Sync
National Creative & Digital Director Hakuhodo.Sync
Sri Krishnan
Former Sr. Vice President at Bosch
Former Sr. Vice President at Bosch
Suresh Varma
Creative Director & Partner, Communique
Creative Director & Partner, Communique
Uday Sodhi
Digital Strategy Consultant | Senior Partner at Kurate Digital Consulting
Digital Strategy Consultant | Senior Partner at Kurate Digital Consulting
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
Maruti Suzuki Innovation provides a foundation that startups need to showcase
their solutions on a larger canvas and propel their growth.
our
SHINING STARS
frequently asked
questions
What is Maruti Suzuki Innovation?
Maruti Suzuki Innovation is an initiative started with an aim to drive open innovation by collaborating with startups and providing them with mentorship as well as access to Maruti Suzuki’s vast testbed and extensive domain expertise.
How does Maruti Suzuki Innovation Work?
The program is divided into five phases that allow participants to showcase their capabilities. Post initial screening, startups get access to MS Innovations ecosystem to showcase a board room solution to top management on Demo Day. The winners get to do a paid POC with Maruti Suzuki and a chance to Go-To-Market together.
What all programs are there under Maruti Suzuki Innovation?
Maruti Suzuki Innovation comprises the following programs - Startup Incubator (Maruti SuzukiIP), Corporate Accelerator (MAIL), Mobility Challenge and an Innovation Fund, with each having its own specific objective and benefits that are extended to the participating startups.
Which program is best suited for your startup?
The programs are carefully designed to cater to the entire spectrum of startups in the ecosystem.
Incubation Program -- Idea Generation & Seed stage startups (Domestic)
Accelerator (MAIL) Program -- Early & Growth Stage startups (Domestic)
Mobility Challenge -- Mature Startups (Both domestic & international)
Is it only meant for startups in the Automobile sector?
No. Maruti Suzuki Innovation also supports complementing startups with technologies, solutions and services that might be used in the mobility & automobile space. Please mention your application and how you think your startup could contribute to this sector.
Does Maruti Suzuki Innovation charge a fee for its programs or any equity fee is involved?
Application to Maruti Suzuki Programs is free. Additionally, all Maruti Suzuki Innovation programs are equity free.
If a startup has applied in the past, can it apply again?
Sure, but to improve your chances of selection, do highlight any additional information of your progress since your previous application with specifics on how your idea can be applied to the Automobile and Mobility sector.
What do you look for in an applicant?
Founders are required to be committed to their idea full-time and must demonstrate the ability and entrepreneurial mindset to build and grow an organisation. While we love to work with startups with existing traction and customers, it is not a prerequisite for acceptance into any of the programs under Maruti Suzuki Innovation.
What do the startups get from the Maruti Suzuki Innovation ecosystem?
Qualifying startups receive guidance from Maruti Suzuki domain experts, mentors associated with domestic & international startup ecosystems, recognition with nationwide PR and access to the largest automotive testbed in the country. Also, the winning startups get to do a paid POC with a chance of receiving funding support and going to market together.
